[BCH] Text – 7

This the last text of our “Plan”: Shrinkflation

Switzerland Britain Toblerone

Here’s the good news. There’s no need to plan your diet this year. The food brands are doing it for you. They’re selling you a slimmed down version of their product for the same price.

So while the checkout till rings up the same total as usual, your shopping bag may be considerably lighter because manufacturers are shaving costs by giving us slightly less chocolate, or fish or ice cream, in what looks like the usual packet. It’s known as “shrinkflation”. If the portion size is getting stingier -shrinking- but the price stays the same, then you’re effectively paying more -inflation.

For instance, as you’ll no doubt have heard, the Toblerone is being redesigned for the UK market; its Alpine peaks are being eroded to compensate for the rising cost of ingredients, and a lighter bar is being sold for the same price. The 400g bar is now a 360g bar and instead of 15 peaks it boasts only 11.

But -and here’s the bad news- there could be more of it to come. According to the consumer organisation Which?, several brands were guilty of this “sneaky way of increasing prices” last year. Tropicana reduced the size of its Orange and Raspberry juice by 15%, packets of McVitie’s Digestive dark chocolate biscuits lost around 10% in weight, and Princes is putting less mackerel in each of its tins. But thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be tempted to go further.

“I think it’s going to happen even more,” -says Ratula Chakraborty, retail specialist at the University of East Anglia. Manufacturers want to keep their prices low, and inflation is happening, commodity prices are changing, so who is going to pay for it? It will be you and I who pay for it.” She thinks we should keep an eye on products across the board in coming months.“I would say we should be watching out everywhere, food products, fresh produce, household products, grocery products.”

Toblerone’s owner Mondelez says, “It is cost pressures that are behind the change. Cocoa in particular has risen sharply in price over the last decade. And the weaker pound since the UK’s vote to leave the EU means it’s even more expensive to pay for those kinds of raw ingredients on the world market.”


Question 1 – Indicate whether the following statements are true or false and write down which part of the text justifies your answer.

  1. Food packets change according to the amount of the product inside.
  2. The Toblerone bar will be smaller everywhere.
  3. Some other brands reduced the weight of their products before Toblerone did it.
  4. The pound’s instability will encourage manufacturers to go on with this practice.
  5. Ratula Chakraborty is afraid that “shrinkflation” will be applied to a lot more products in the future.

Question 2 – Find words or phrases in the text that correspond in meaning to the words and definitions given.

  1. to reduce (par.1)
  2. tricky, dishonest  (par.4)
  3. to attract, invite (par.4)
  4. to look closely (par.5)
  5. unprocessed (par.6)

Question 3 – Choose the most suitable answer (a, b or c) according to the text

1. Shrinkflation occurs …
a) when the portion gets smaller and the price stays the same.
b) if you pay more.
c) unless the portion gets smaller.

2. Toblerone bar in the UK …
a) is heavier and has fewer peaks
b) has more alpine peaks
c) weighs less and has fewer peaks

3. Mondelez said …
a) it is getting easier and easier to pay for the ingredients they need to manufacture the bar
b) the price of cocoa is higher and higher
c) the pound is getting stronger and stronger

4. Ratula Chakraborty believes shrinkfation is ….. in the future
a) not going to happen
b) more likely to happen
c) stopping


⇒ As usual, answer down here in a comment, just with the numbered questions. In this occasion, there’s no need for you to present the composition, as you’ve also got some “Rephrasing” to do. Deadline: Monday, August the 28th.

But don’t forget to review the “Writing Guide in page 155 of your book (or page 152, in the case of 1ºBCH).

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28 respuestas a [BCH] Text – 7

  1. Alejandroct21 dijo:

    1.
    1) F –> Line 2 –> They’re selling you a slimmed down version of their product for the same price.
    2) F –> Lines 9-10 –> The Toblerone is being redesigned for the UK market
    3) T –> Lines 13-15 –> According to the consumer organisation Which?, several brands were guilty of this “sneaky way of increasing prices” last year.
    4) T –> Lines 26-28 –> And the weaker pound since the UK’s vote to leave the EU means it’s even more expensive to pay for those kinds of raw ingredients on the world market.”
    5) T –> lines 23-24 –> She thinks we should keep an eye on products across the board in coming months.“I would say we should be watching out everywhere.

    2.
    1) –> line 2 –> Slimmed down.
    2) –> line 14 –> Guilty
    3) –> line 19 –> Tempted.
    4) –> Line 22 –> keep an eye on
    5) –> line 28 –> raw

    3,
    1) a
    2) c
    3) c
    4) b

    Good weekend!!

  2. EXERCISE 1:
    1. False. Line 4-5. You must quote the words!
    2. False. Line 7. You must quote the words!
    3. True. Line 11. You must quote the words!
    4. True. Line 13-17. You must quote the words!
    5. True, Line You must quote the words!
    EXERCISE 2:
    1. To play
    2. Sneaky
    3. Be tempted
    4. Watch out
    5. Raw
    EXERCISE 3:
    1. A
    2. C
    3. B
    4. B

  3. Celia dijo:

    1.

    1. False, In what looks like the usual packet. LINE???
    2. True, A lighter bar is being sold for the same price. LINE???
    3. True, Several brands were guilty of this “sneaky way of increasing prices” last year. LINE???
    4. True, Thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be tempted to go further. LINE???
    5. False, “I think it’s going to happen even more” says Ratula Chakraborty. LINE???

    2.

    1. slimmed
    2. several
    3. come/ tempted
    4. keep an eye
    5. kinds

    3.

    1. a
    2. c
    3. b
    4. b

  4. 1.1 F giving us slightly less chocolate, or fish or ice cream, in what looks like the usual packet (L 5-6)
    1.2 T The 400g bar is now a 360g bar and instead of 15 peaks it boasts only 11. (L 11-12)
    1.3 T several brands were guilty of this “sneaky way of increasing prices” last year. (L 14-15)
    1.4 T But thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be tempted to go further. (L 17-18)
    1.5 F “I would say we should be watching out everywhere, food products, fresh produce, household products, grocery products.” (L 23-24)

    2.1 a slimmed down
    2.2 sneaky
    2.3 tempted
    2.4 keep an eye
    2.5 raw

    3.1 a
    3.2 a
    3.3 b
    3.4 b

  5. Jesús Lorente dijo:

    1.1. F. So while the checkout till rings up the same total as usual, your shopping bag may be considerably lighter. (line 4-5).
    1.2. F. If the portion size is getting stingier -shrinking- but the price stays the same, then you’re effectively paying more -inflation. (line 7).
    1.3. T. The 400g bar is now a 360g bar and instead of 15 peaks it boasts only 11. (line 11-12).
    1.4. T. But -and here’s the bad news- there could be more of it to come. According to the consumer organisation. (line 13-14).
    1.5. T. “I think it’s going to happen even more,” -says Ratula Chakraborty. (line 19).
    2.1. To plan.
    2.2. Sneaky.
    2.3. Be tempted.
    2.4. Watch out.
    2.5. Raw.
    3.1. a) when the portion gets smaller and the price stays the same.
    3.2. c) weighs less and has fewer peaks.
    3.3. b) the price of cocoa is higher and higher.
    3.4. b) more likely to happen

  6. alba garcía dijo:

    1.
    1 False. The food packets remain the same but with less quantity inside.
    2 True. The 400g bar is now a 360g and instead of 15 peaks it boasts only 11.
    3 True. Several brands reduced the weight of their products.
    4 True. Thanks to the pound’s recent weakness manufacturers may be tempted to go further.
    5 True. Ratula Chakraborty said that manufacturers wanted to keep their prices low and inflation was happening.

    2.
    1 slimmed down
    2 sneaky
    3 come
    4 watching out
    5 raw

    3.
    1 a
    2 c
    3 b
    4 b

  7. mario gotor dijo:

    1.1 false (line 7-8) If the portion size is getting stingier -shrinking- but the price stays the same, then you’re effectively paying more -inflation
    1.2 false( line 10) its Alpine peaks are being eroded to compensate for the rising cost of ingredients, and a lighter bar is being sold for the same price.
    1.3 true (line 14-15) According to the consumer organisation Which?, several brands were guilty of this “sneaky way of increasing prices” last year
    1.4 true (line 17-18) But thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be tempted to go further
    1.5 true (line 19) “I think it’s going to happen even more says Ratula Chakraborty
    2.1 to plan
    2.2 sneaky
    2.3 be tempted
    2.4 watch out
    2.5 raw
    3.1 a
    3.2 c
    3.3 b
    3.4 b

  8. alexconchero dijo:

    Q.1. 1) F. In what looks like the usual packet (line 5)
    2) T. And a lighter bar is being sold for the same price (line 11)
    3) T. Several brands were ghuilty of this sneaky way of increasing prices last year (line 14-15)
    4) T. But thanks to the pound’s recent weaknes and higher costs of ingredients (line 18-19)
    5) F. I think it’s going to happen even more (line 20)
    Q.2. 1) slimmed
    2) several
    3) come
    4) keep an eyee
    5) kinds
    Q.3. 1) a
    2) c
    3) a
    4) b

  9. QUESTION.1
    1-F- Your shopping bag may be considerably lighter because manufactuers are shaving costos by giving us slightly less chocolate, or fish or ice cream, in what looks like the usual packet.
    2-F- The Toblerone is being redesigned for the UK Market.
    3-T- Several brands were guilty of this “sneaky way of increasing prices” last year.
    4-T- But thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be temped to go further.
    5-T- Manufactures want to keep their prices low, and inflaction is happening, commodity prices are chaning.
    QUESTION.2
    1- slimmed down
    2- guilty
    3- tempted
    4- keep an eye on products
    5- sharply
    QUESTION.3
    1-A
    2-C
    3-B
    4-B

  10. Boti dijo:

    1) a) false. Line 5 and 6
    b) false. Line 9 and 10
    c) true. Line 15 and 16
    d) true. Line 17 and 18
    e) true. Line 19
    2) a) slimmed down version
    b) sneaky way of increasing prices, guilty
    c) may be tempted to go further.
    d) watching out
    e) ?????
    3) 1. a
    2. c
    3. b
    4. b

  11. Iván Bueno dijo:

    1-A) False. The portion size is getting stingier -shrinking- but the price stays the same, then you’re paying more.
    B) True. The 400g bar is now a 360g bar.
    C) True. Several brands were guilty of this “sneaky way of increasing prices” last year.
    D) True. But thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be tempted to go further.
    E) True. I think it’s going to happen even more.
    2-A) Slimmed down.
    B) Guilty.
    C) Tempted.
    D) Watching out.
    E) Raw.
    3-1) a) when the portion gets smaller and the Price stays the same.
    2) c) weighs less and has fewer peaks.
    3) b) the Price of cocoa is higher and higher.
    4) b) more likely to hapen.

  12. Miguel Canteria dijo:

    1.1.- False. If the portion size is getting stingier, but the price stays the same, then you’re effectively paying more-inflation. Lines 7-8.
    1.2.- False. Its Alpine peaks are being eroded to compensate for the rising cost of ingredients. Line 10.
    1.3.- True. Several brands were guilty of this “sneaky way of increasing prices” last year. Lines 14-15.
    1.4.- True. Thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be tempted to go further. Lines 17-18.
    1.5.- True. “I think it’s going to happen even more,” -says Ratula Chakraborty. Line 19.
    2.1.- to plan.
    2.2.- sneaky.
    2.3.- be tempted.
    2.4.- watch out.
    2.5.- raw.
    3.1.- a
    3.2.- c
    3.3.- b
    3.4.- a

  13. Lorena Liarte dijo:

    1)
    1- False- Manufactures are shaving cost… (l 8-9)
    2-False- The Toblerone is being redesigned for the UK market (l. 14)
    3- True- Tropicana reduced… times (l, 22-28)
    4- False- Manufactures want to keep.. (l. 31-33)
    5- False- She thinks we should keep on eye on products across the board in coming month (l. 35-36)
    2)
    1- slimmed down
    2-sneaky
    3- temted
    4- watching
    5- raw
    3)
    1-a
    2-c
    3-b
    4-b

  14. Marcos Millan dijo:

    1
    A-f- “manufactures are shaving cost…packet”(8-9)
    B-F-“the toblerone is being redesigned…..market”(14)
    C-T-“tropicana reduced …its tins”(22-28)
    D-F-“Manufactures want…are changing”(31-33)
    E-T-“she thinks we should …..months(35-36)
    2
    A-slimmed down
    B-sneaky
    C-tempted
    D-watching
    E-raw
    3
    1-A
    2-C
    3-B
    4-B

  15. Iván Hernández dijo:

    1.1. F, manufactures….packet (l.8 11)
    1.2. F, toblerone…Uk market (l. 17)
    1.3. T, Tropicana… its tins (l.28.32)
    1.4. T, Manufactures… are chaging (l.38 . 40)
    1.5. T, she thinks… month (l. 42 44)

    2.1 slimmed
    2.2 sneaky
    2.3 tempted
    2.4 watching
    2.5 raw

    3.1 A
    3.2 C
    3.3 B
    3.4 B

  16. Patri dijo:

    1.
    a) True
    “So while the checkout till rings up the same total as usual, your shopping bag may be considerably lighter”
    b)True
    “The 400g bar is now a 360g bar and instead of 15 peaks it boasts only 11”
    c) True
    “Last year. Tropicana reduced the size of its Orange and Raspberry juice by 15%, packets of McVitie’s Digestive dark chocolate biscuits lost around 10% in weight, and Princes is putting less mackerel in each of its tins”
    d)True
    “But thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be tempted to go further”
    e)True
    ““I think it’s going to happen even more,” -says Ratula Chakraborty”
    2.
    a) slimmed
    b) ?????
    c) tempted
    d) I would say we should be watching out everywhere
    e) raw
    3.
    1.A
    2.C
    3.B
    4.B

  17. sergio dijo:

    1.1.- true
    1.2.- true, The 400g bar is now a 360g bar and instead of 15 peaks it boasts only 11
    1.3.- true, several brands were guilty of this “sneaky way of increasing prices” last year
    1.4.- true, But thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be tempted to go further
    1.5.- true, She thinks we should keep an eye on products across the board in coming months.“I would say we should be watching out everywhere”
    2.1.- down version
    2.2.- sneaky
    2.3.- tempted
    2.4.- keep an eye
    2.5.- raw ingredients
    3.1.- a
    3.2.- c
    3.3.- b
    3.4.- b

  18. Silvia dijo:

    1)
    1-True: (6-7) It’s known as “shrinkflation”. If the portion size is getting stingier -shrinking- but the price stays the same, then you’re effectively paying more -inflation.

    2-True: (9-10) its Alpine peaks are being eroded to compensate for the rising cost of ingredients, and a lighter bar is being sold for the same price

    3-True: (14-15) Tropicana reduced the size of its Orange and Raspberry juice by 15%, packets of McVitie’s Digestive dark chocolate biscuits lost around 10% in weight, and Princes is putting less mackerel in each og ist tins .

    4-True:(16-17) But thanks to the pound’s recent weakness and higher costs of ingredients, manufacturers may be tempted to go further.

    5-True: (21-22) She thinks we should keep an eye on products across the board in coming months.

    2)
    A) Slimmed down versión.
    B) Guilty
    C) tempted
    D) Keep an eye
    E) kinds of raw
    3)

    1. Shrinkflation occurs …
    a) when the portion gets smaller and the price stays the same.
    2. Toblerone bar in the UK …
    c) weighs less and has fewer peaks.
    3. Mondelez said …
    b) the price of cocoa is higher and higher.

    4. Ratula Chakraborty believes shrinkfation is ….. in the future.
    b) more likely to happen.

  19. 1.
    1.1 F( L. 8 – 12)
    1.2 F (L. 16-17)
    1.3 T (L. 28-32)
    1.4 T (L. 37-40
    1.5 T (L. 42-45)
    2.
    A) SLIMMED
    B) SNEAKY
    C)TEMPTED
    D)WATCHING
    E) RAW
    3.
    3.1 (A)
    3.2 (C)
    3.3 (B)
    3.4 (B)

  20. 1)
    A- true- Manufacture… line 8-
    B-False- The Toblerone… line14
    C- True- Tropicana…line22
    D- False- Manufactures…. line31
    F- true – She thinks… line 35
    2)
    1- slimmed
    2-sneaky
    3- temted
    4- watching
    5- ?????
    3)
    1-a
    2-c
    3-b
    4-c

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